Experimentation as a tool for innovative and differential product creation

How can we challenge our design processes to encourage the freedom to explore and express with confidence, and ultimately create original and memorable experiences?

Today we are swimming in a sea of homogeneity — where the speed to market is valued over beauty in the detail. But where does this leave us as we compete in a world of sameness? Do the people we serve, in the products and services we create, feel considered and cared for in our expression of ideas? And can innovation really happen, when creativity is stifled and de-prioritised in an effort to streamline and iterate fast?

Design without intention

Sketch in design

Sketch in code

A visual designer, thinker and dreamer, currently residing in Berlin and working at the Design and Innovation Consultancy FJORD